Adobe’s Firefly Video Model is in public beta as of today, meaning the days of praying you had a chance to test it are over. The company claims that it’s the first commercially safe generative AI video model in the market. Previously, it was only available in the Adobe Premiere Pro video editor with Generative Extend, but you can also access a standalone Firefly web app now.<br /> For those unaware, Adobe’s Firefly Video Model powers the Generate Video feature, which can generate video clips from a text prompt or image. It can also edit images, turn them into videos, create 3D worlds and more. The content is “safe” for commercial use too, since the AI applies watermarks signifying which parts have AI assistance, and that can be checked with the Adobe Content Authenticity we [...]
Adobe today launched its most ambitious AI offensive to date, unveiling the Firefly AI Assistant — a new agentic creative tool that can orchestrate complex, multi-step workflows across the company [...]
Adobe has released the latest version of Firefly that now leans heavily on AI for nearly every facet of video and image post-production. The updated app can now use AI to generate narration, music, im [...]
Hoping to attract more enterprise teams to its ecosystem, Adobe launched a new model customization service called Adobe AI Foundry, which would create bespoke versions of its flagship AI model, Firefl [...]
Few creative software companies have embraced AI like Adobe, with the company embedding image, video, audio and vector generation tools into nearly all its apps. Now, Adobe is taking on AI apps like G [...]
Since rolling out the redesign of its Firefly app in April, Adobe has been releasing major updates for the generative AI hub at a near monthly clip. Today, the company is introducing a handful of new [...]