Study shows that Instacart was charging different amounts for the same items
A collaborative report from Consumer Reports, Groundwork Collaborative and More Perfect Union has uncovered pricing experiments within the Instacart app that yielded higher or lower prices for different users on the exact same items from the same store location.<br /> The organizations partnered to enroll 437 shoppers in an experiment across four cities, where each shopper added the same items to their carts within Instacart from the exact same store. Almost 75 percent of grocery items were shown to shoppers at multiple price points, with as many as five different prices shown for the same item. The average difference between the highest and lowest price shown was 13 percent, while the highest delta on an individual item was a whopping 23 percent.<br /> Engadget reached out to [...]
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