LLM-referred traffic converts at 30-40% — and most enterprises aren't optimizing for it

For more than two decades, digital discovery has operated on a simple model: search, scan, click, decide. That worked when humans were the ones doing the web searching; but with the advent of AI agent [...]

Google says GEO and AEO are a myth and traditional SEO is all you need for AI search

Google says the SEO industry's favorite new buzzwords, "generative engine optimization" and "answer engine optimization," are just regular SEO by another name. In new document [...]

AEO vs SEO: What's the difference & do you need both?

Everything you need to know about SEO and AEO [...]

HubSpot increased leads by 1850%, and we asked them how: The AEO playbook

I caught up with Aja Frost to get her thoughts on how other businesses can benefit by optimizing their websites for AEO [...]

The best Amazon Prime Day deals for day three: Our top picks on headphones, TVs, robot vacuums and more are up to 51 percent off

Day three of Amazon Prime Day is here, so Prime members can still take advantage of the long-awaited discounts across Amazon’s site. The online retailer has hosted its main, annual shopping event in [...]

The best Amazon Prime Day deals offer discounts on headphones, TVs, robot vacuums and more

Amazon Prime Day is finally here, so now’s the time for members to stock up on discounted home essentials, clothing, shoes, and of course, tech. It’s safe to say that Amazon’s website will be ov [...]

The best Amazon Prime Day deals for day two are live: Get up to 50 percent off our top picks on headphones, TVs, robot vacuums and more

Amazon Prime Day is finally here, so now’s the time for members to stock up on discounted home essentials, clothing, shoes, and of course, tech while things are still on sale during day two. It’s [...]

Best Memorial Day tech sales from Amazon, Apple, Samsung, Dyson and others

It might surprise you, but Memorial Day can be a great time to shop for tech. In years past, we've seen solid Memorial Day sales on all manner of gadgets including many of our favorite tablets, h [...]

Best Amazon Prime Day 2025 deals: Our top picks on headphones, TVs, robot vacuums and more

Amazon Prime Day 2025 has arrived and it has brought a slew of discounts across the entirety of Amazon’s online storefront. As expected, Amazon’s site is pretty overwhelming at the moment and will [...]