Adobe will continue to learn your brand even after you've established brand guidelines – AI "brand brain" will help cut out 'inefficient processes and broken workflows'
Adobe Brand Intelligence will continue to learn about your precise branding preferences even after you set those initial guardrails. [...]
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Adobe’s new Firefly AI Assistant wants to run Photoshop, Premiere, Illustrator and more from one prompt
Adobe today launched its most ambitious AI offensive to date, unveiling the Firefly AI Assistant — a new agentic creative tool that can orchestrate complex, multi-step workflows across the company&# [...]
Adobe's Firefly AI Assistant works across Photoshop, Premiere and other apps
Few creative software companies have embraced AI like Adobe, with the company embedding image, video, audio and vector generation tools into nearly all its apps. Now, Adobe is taking on AI apps like G [...]
Nvidia launches enterprise AI agent platform with Adobe, Salesforce, SAP among 17 adopters at GTC 2026
Jensen Huang walked onto the GTC stage Monday wearing his trademark leather jacket and carrying, as it turned out, the blueprints for a new kind of monopoly.The Nvidia CEO unveiled the Agent Toolkit, [...]
Adobe Firefly can now generate sound effects from your audio cues
Since rolling out the redesign of its Firefly app in April, Adobe has been releasing major updates for the generative AI hub at a near monthly clip. Today, the company is introducing a handful of new [...]
Adobe's new Photoshop AI Assistant can automate repetitive tasks
Among the usual slew of AI enhancements to its Creative Cloud apps, Adobe has introduced a new Photoshop AI Assistant to help automate repetitive chores and provide personalized recommendations. At Ad [...]
Adobe's Firefly can now use AI to generate soundtracks, speech and video
Adobe has released the latest version of Firefly that now leans heavily on AI for nearly every facet of video and image post-production. The updated app can now use AI to generate narration, music, im [...]
Adobe Foundry wants to rebuild Firefly for your brand — not just tweak it
Hoping to attract more enterprise teams to its ecosystem, Adobe launched a new model customization service called Adobe AI Foundry, which would create bespoke versions of its flagship AI model, Firefl [...]