I turned to AI when my doctor couldn’t fix my back pain. It actually helped

Millions of people are asking chatbots for health advice. Doctors say they can be useful, as long as you understand the tech’s limits. [...]

The AI backlash is a danger for every brand now

Brands are particularly vulnerable to charges of inauthenticity, and AI is currently an inauthenticity force multiplier. [...]

Social fandom beats big movie budgets

As Iron Lung’s grassroots social buzz outperformed Supergirl’s $115 million marketing spend, entertainment companies are racing to turn footage archives and fan engagement into their next competit [...]

I let AI control my entire PC. Here’s what happened.

Vercept’s Vy AI aims to automate tedious or repetitive computer work, with trade-offs. [...]

The holy grail of modern marketing

Move beyond the next best action for an AI-powered next best experience [...]

How AI and education are shaping the future of aesthetics

Instead of just taking inspiration from social media posts, data can be used to personalize expectations. [...]

You can’t recall AI like a defective drug

Why pharma-style governance doesn’t work for tech. [...]

Most people can’t tell when a personal text message is written by AI. Here’s why it matters

People usually don’t suspect AI use unless it’s obvious. [...]

Consuming news from AI shifts our opinions and reality. Here’s how

Proponents of AI regulation often cite neutral AI as a goal, but true neutrality is often unattainable. [...]