Instagram chief: AI is so ubiquitous 'it will be more practical to fingerprint real media than fake media'
It's no secret that AI-generated content took over our social media feeds in 2025. Now, Instagram's top exec Adam Mosseri has made it clear that he expects AI content to overtake non-AI imagery and the significant implications that shift has for its creators and photographers.Mosseri shared the thoughts in a lengthy post about the broader trends he expects to shape Instagram in 2026. And he offered a notably candid assessment on how AI is upending the platform. "Everything that made creators matter—the ability to be real, to connect, to have a voice that couldn’t be faked—is now suddenly accessible to anyone with the right tools," he wrote. "The feeds are starting to fill up with synthetic everything."But Mosseri doesn't seem particularly concerned [...]
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The Morning After: Instagram boss says ‘more practical to fingerprint real media than fake media’
Instagram’s top exec Adam Mosseri expects AI content to overtake non-AI imagery and discussed the implications for the platform and users.<br /> Mosseri shared his thoughts on broader trends h [...]
Instagram says accounts 'are secure' after wave of suspicious password reset requests
If you received a bunch of password reset requests from Instagram recently, you're not alone. Malwarebytes, an antivirus software company, initially reported that there was a data breach revealin [...]
Instagram swoops in with 3-minute Reels and rectangular profile grids as the TikTok ban gets real
Instagram is rolling out a bunch of changes this weekend that will conveniently make it look a lot more like TikTok, which could go dark in the US on Sunday now that the Supreme Court has ruled in fav [...]
