2025-12-31
Instagram chief: AI is so ubiquitous 'it will be more practical to fingerprint real media than fake media'
It's no secret that AI-generated content took over our social media feeds in 2025. Now, Instagram's top exec Adam Mosseri has made it clear that he expects AI content to overtake non-AI imagery and the significant implications that shift has for its creators and photographers.
Mosseri shared the thoughts in a lengthy post about the broader trends he expects to shape Instagram in 2026. And he offered a notably candid assessment on how AI is upending the platform. "Everything that made creators matter—the ability to be real [...]
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2025-08-07
Adam Mosseri says 'people are confused' about how the Instagram map works
Yesterday, Meta introduced a new map feature that's almost identical to Snapchat's Snap Map. The feature has quickly sparked a backlash, though, and not just because it's yet another ex [...]
2025-01-18
Instagram swoops in with 3-minute Reels and rectangular profile grids as the TikTok ban gets real
Instagram is rolling out a bunch of changes this weekend that will conveniently make it look a lot more like TikTok, which could go dark in the US on Sunday now that the Supreme Court has ruled in fav [...]
2025-10-06
Instagram will start handing out awards to select creators
Instagram is launching its own awards program, according to The Hollywood Reporter. This is sort of like the Oscars, but for short-form social media content. There isn't an awards ceremony, a com [...]
2025-08-29
Instagram adds inbox management tools for creators and big accounts
Big-time creators on Instagram just got a bit of welcome news. The platform is introducing inbox management tools to make it easier for influencers to wade through endless messages and requests.<br [...]
2025-09-12
Instagram fixed an issue that caused posting multiple Stories to tank your reach
Instagram fixed a bug that caused the reach of some users' Stories to shrink when they posted more than one Story a day, Instagram head Adam Mosseri shared on Friday. The fix addresses a common c [...]