A year ago, the smart move inside a big company was to use as much AI as humanly possible. Some firms even ranked employees on leaderboards by how many tokens they burned, a status game that earned its own name: tokenmaxxing. That era is ending. The same companies are now capping AI use, and the […]<br /> This story continues at The Next Web [...]
Enterprise AI is facing an ROI paradox. While throwing more compute at the strongest foundation model works well in product experiments, the costs become unbearable when the product is deployed in pro [...]
Microsoft executive vice president Jay Parikh has told employees in an internal email that the company needs to rein in its AI token consumption, writing that “tokenmaxxing is not what we are optimi [...]
Sonos has just announced its first new products since 2024, when the company’s plans went sideways after a disastrous update to its app. First up is the Sonos Play, the company’s latest portable s [...]
An internal memo to 6,000 employees reveals Meta is heading toward billions in AI costs from internal use alone. Starting in 2027, budgets, allocations, and a central dashboard called "AI Gateway [...]