Perion acquires PRN for up to $12 million, expanding in-store retail media reach across North America
For years, advertisers have been trying to connect digital campaigns with what happens inside physical stores. Perion’s latest acquisition is aimed at closing that gap, extending its advertising infrastructure from channels such as connected TV and digital out-of-home into the point of purchase. Perion, an advertising technology company operating in North America and Israel, announced […]<br /> This story continues at The Next Web [...]
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