Threads users still barely click links

Two years in, Threads is starting to look more and more like the most viable challenger to X. It passed 350 million monthly users earlier this year and Mark Zuckerberg has predicted it could be Meta&# [...]

Bluesky and Threads showed us very different visions for a post-X future

There’s no longer any question that Threads and Bluesky have created the most viable alternatives to the platform once known as Twitter. But while the two services may share some of the same goals, [...]

Threads is finally embracing links

If you're active on Threads, you've probably noticed that posts with links don't do very well with the app's recommendation algorithm. This is especially noticeable if you're [...]

Threads is getting a dedicated media tab and photo tagging

Meta’s Threads app is getting some new Instagram-like features. According to Instagram head Adam Mosseri, Threads is adding a dedicated media tab which highlights users’ posts with photos and vide [...]

Threads is moving to threads.com and adding a bunch of new web features

Back when Meta first introduced its Twitter competitor Threads, many noted that the company had failed to secure the threads.com domain and instead launched the website at threads.net. At the time, th [...]

Two years later, Meta is making DMs on Threads official

Meta announced just a couple weeks ago that it would finally start testing a dedicated inbox for direct messages on Threads. Now, it's making the feature official and rolling out DMs to everyone. [...]

Meta is experimenting with long-form text on Threads

Meta seems to be working on ways for Threads users to share long-form writing within a single post. Several users have reported seeing a new "attach text" feature on the service, which allow [...]

Threads is getting a 'communities' feature for better conversations

Now that Threads has grown to more than 400 million users, Meta is adding more features that could help the platform establish an identity. The company is testing a new "communities" feature [...]

Threads is starting to test community notes

Last week, Meta decided it would replace its professional fact-checking program with X-style "Community Notes" and it looks like a version of the feature is already being tested on Threads. [...]