Strava buys UK-based personalized running plan app Runna

Strava has exercised its right to expand. A bad pun, yes, but apt considering the exercise tracking app has purchased Runna, a UK-based company that provides its users personalized running plans and coaching. The deal proceeded for an undisclosed sum of money. <br /> Strava reports that interest in running has grown significantly, with 43 percent of its members wanting to do a big race or event this year. "Running is booming worldwide — nearly 1 billion runs were recorded on Strava in 2024. Runna’s mission to give every runner a personalised plan to achieve their goal is a perfect fit," Strava CEO Michael Martin stated. "Coming off Strava’s accelerated innovation and unprecedented growth last year, it was the right time to look for complementary businesses that [...]