Europe probes Shein's addictive app design and illegal product sales
The European Commission (EC) has opened an investigation into low-cost fast fashion retailer Shein. EC officials are concerned about the sale of illegal products, including child sexual abuse material, as well as the potentially addictive design of its shopping experience. The Commission found fellow low-cost retailer Temu in violation of the Digital Services Act after a similar investigation last year.<br /> The probe is being opened under the Digital Services Act, a set of EU rules governing online services. The Commission will examine how Shein drives engagement with shoppers, including using a points and rewards system, and whether the company is properly mitigating the risk of addiction via these and other features.<br /> Algorithmic recommendation systems are another poin [...]
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