TikTok and FIFA are teaming up for World Cup matches. On Thursday, FIFA said its media partners will be able to broadcast “parts of matches” on the social platform. The “preferred platform” partnership will run through the end of 2026.How long the live clips will be is anyone’s guess because “parts of matches” is as specific as the announcement got. We emailed TikTok for clarification and will update this story if we learn more.FIFA said the collaboration is designed to bring fans "closer to the action.” Getting more to the point, TikTok's global head of content said live sports on the platform are shown to transform “fandom into measurable business results for our sports partners, with fans being 42 percent more likely to tune in to live matches after watching [...]
Streams on TikTok Live were used to exploit children, according to a newly unredacted lawsuit filed by Utah Attorney General Sean Reyes. The lawsuit says that TikTok was not only aware that TikTok Liv [...]
The Milano Cortina 2026 Winter Olympics are coming up. (Mattia Ozbot/Getty Images)<br /> <br /> <br /> Mattia Ozbot via Getty Images<br /> <br /> <br /> The 2 [...]
The Milano Cortina 2026 Winter Olympics are coming up. (Mattia Ozbot/Getty Images)<br /> <br /> <br /> Mattia Ozbot via Getty Images<br /> <br /> <br /> The 2 [...]