The MacBook Neo is a glimpse into John Ternus's Apple
John Ternus was unavoidable when Apple debuted the Macbook Neo. He kicked off an intimate media event for the Neo, introducing it as a transformative machine for Apple thanks to its low $599 cost ($499 for education customers) and premium build quality. He was interviewed on Good Morning America, the sort of prominent media feature CEO Tim Cook typically handles. And when I asked Apple workers about the Neo at its launch event, they almost always brought up Ternus’ vision of the laptop. For all intents and purposes, Tetanus was Apple’s frontman for the MacBook Neo.Ternus is slated for his coronation as Apple's CEO on September 1, and the Neo is not only a feather in his cap, but a likely indication of the company's approach to products going forward. It’s a sign that Apple [...]
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MacBook Neo vs. M5 MacBook Air: All the trade-offs you'll make to save $500
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This week's best iPad deals include the base-model Apple iPad for $279
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