Ferrari’s CEO says the Luce deserves “respect.” Its former chairman says it deserves a different logo.
Ferrari CEO Benedetto Vigna used a round table in Modena on Thursday to defend the €550,000 ($640,000) price tag for the Luce, the company’s first fully electric vehicle. The car was unveiled on Monday. By Tuesday, Ferrari’s Milan-listed stock had fallen 8%. Vigna said the price was fair for innovation and that the Luce has […]<br /> This story continues at The Next Web [...]
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The Ferrari Luce is here, and has attracted a wave of criticism online — though Ferrari may not mind too much. [...]
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