ESPN's streaming service will cost up to $30 per month and be called... ESPN

Disney isn't quite ready to reveal exactly when you'll be able to start using ESPN's long-awaited standalone streaming service, but it has announced some key details. For one thing, the company isn't rocking the boat in terms of branding. The service will simply be called ESPN.<br /> That was the best and most obvious option, especially considering that the unlimited plan includes all of ESPN's offerings, albeit via the internet instead of satellite or cable. "As we thought about the name, we kept returning to the fact that, across every generation, ESPN is the most trusted, loved and recognized name in sports, and that we should keep it simple and double down on the power of ESPN," ESPN chairman Jimmy Pitaro said in a statement.<br /> There a [...]