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Uber will let marketers target ads based on users' trip and takeout data

Uber will begin offering customer data to marketers through a new insights platform called Uber Intelligence. The data will technically be anonymous, via the use of a platform called LiveRamp. This will "let advertisers securely combine their customer data with Uber's to help surface insights about their audiences, based on what they eat and where they travel."<br /> Basically, it'll provide a broad view of local consumer trends based on collected data. Uber gives an example of a hotel brand using the technology to identify which restaurants or venues to partner with according to rideshare information.<br /> Companies will also be able to use the Intelligence platform's insights to directly advertise to consumers. Business Insider reports it could be us [...]

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Destination
Uber will start selling trip and takeout data to marketers

Uber will begin selling customer data to marketers, according to a report by Business Insider. The company's ad division just launched a new insights platform called Uber Intelligence that's [...]

Match Score: 170.13

Destination
All the tech and gadgets announced at CES 2026

It's the first week of a new year and there's no time for the tech world to slowly ease back into things following the holidays. That's because CES 2026 is in full swing, with all manne [...]

Match Score: 146.30

Destination
The DOJ sues Uber (again) for allegedly discriminating against people with disabilities

The US Department of Justice sued Uber on Thursday over disability discrimination… again. The lawsuit claims the company and its drivers "routinely refuse to serve individuals with disabilities [...]

Match Score: 128.98

Destination
Uber is shooting for even more upscale clientele with Uber Elite

Uber has launched a new invite-only luxury ride experience called Uber Elite. Aimed at "executives, frequent travelers, and riders looking for a more elevated experience," it sounds like an [...]

Match Score: 117.88

Destination
Uber previews its Dubai air taxi service

Uber is one step closer to going airborne. On Wednesday, the company previewed its air taxi booking service ahead of an expected launch in Dubai later this year. The inaugural Uber Air program will le [...]

Match Score: 115.52

Destination
Tech's biggest losers of 2025

It’s the end of another year, so it’s time for the Engadget staff to compile a list of the year’s biggest losers. We scour over articles from the previous 12 months to determine the people, comp [...]

Match Score: 115.27

Destination
Uber ordered to pay $8.5 million to passenger who accused a driver of rape

Uber must pay a passenger who accused one of its drivers of rape $8.5 million, a federal jury in Phoenix has ordered. The jury found Uber liable for its driver’s misconduct, determining that the dri [...]

Match Score: 105.16

Destination
Uber begins testing its Volkswagen ID. Buzz robotaxi fleet in LA

If you live in Los Angeles, you may soon be able to hail a Volkswagen ID. Buzz robotaxi from the Uber app. The companies' previously announced "multi-year strategic partnership" is near [...]

Match Score: 98.01

Destination
Uber and WeRide's Abu Dhabi robotaxi service is now fully driverless

After announcing its robotaxi service in Abu Dhabi last year, Uber and WeRide are finally deploying fully autonomous vehicles in in the city, Uber announced. If you request an UberX or Uber Comfort ve [...]

Match Score: 96.84