Uber will let marketers target ads based on users' trip and takeout data

Uber will begin offering customer data to marketers through a new insights platform called Uber Intelligence. The data will technically be anonymous, via the use of a platform called LiveRamp. This will "let advertisers securely combine their customer data with Uber's to help surface insights about their audiences, based on what they eat and where they travel."<br /> Basically, it'll provide a broad view of local consumer trends based on collected data. Uber gives an example of a hotel brand using the technology to identify which restaurants or venues to partner with according to rideshare information.<br /> Companies will also be able to use the Intelligence platform's insights to directly advertise to consumers. Business Insider reports it could be us [...]