2025-01-07

The Pinwheel Watch is a kid-safe Apple Watch Ultra lookalike to placate your tween

The Pinwheel Watch doesn’t scream “this is a kids’ device.” The new smartwatch, unveiled at Pepcom during CES 2025, doesn’t have a chunky, brightly colored casing or super-thick bezels. It’s actually pretty sleek, with a build like a slightly larger Apple Watch — plus a little camera bump — and swappable straps of different styles. To tech-aware kids who have begun bugging their parents for a smartwatch just like they have, it would easily pass as an analogue for an adult wearable. But it’s also packed with safety features meant to offer only the amount of connectedness that parents feel comfortable with. And an AI chatbot, because, of course.

Pinwheel already has a smartphone platform that allows for parent-approved communications, but the watch is a sta [...]