Delta changed the game for CES press conferences
The CES keynote will never be the same. <br /> This is my 12th CES, so there aren't many things that surprise me at this point, at least in terms of press conferences. All of the big companies used to try to one-up each other (celebrity appearances were the main method, although it's not as common now). However, the venue itself has now become the battleground for CES addresses. <br /> This week, Delta was the first company to host a CES press conference, or as the emcee called it, "a show," at the Sphere in Las Vegas. You've likely heard about the high-tech venue at this point, which usually hosts immersive concerts rather than trade show events. Debuting in 2023, the "multi-sensory experience" is known for having both the interior and exte [...]
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