The Afeela 1 came too late and now is gone too soon
One of the most overly hyped, unfortunately named and curiously positioned cars has been officially killed. It's the Afeela 1, better known as the PlayStation Car, and it was meant to be an ultimate intersection of personal mobility and digital media. It is, instead, dead, killed by a combination of headwinds that even the most pessimistic of mobility analysts couldn't have foreseen when it was first revealed six years ago.That said, the six year interval might have been the biggest blow to the Afeela 1's chances.How did we get here?What was to become the Afeela 1 debuted at CES 2020 as the Sony Vision S, a car that made headlines not so much for the way it looked (it was pretty plain) or the way it was supposed to drive (Sony didn't really talk feel). It was notable si [...]
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