2025-10-02
HubSpot’s Dharmesh Shah on AI mastery: Why prompts, context, and experimentation matter most
Presented by HubSpot
INBOUND, HubSpot's annual conference for marketing and sales professionals, took place in San Francisco this year, with three days of insights and events across marketing, sales, CX, and AI innovation. It was a mix of the new, like the Creators Corner and the Tech Stack Showcase Stage, and the familiar, like HubSpot HQ, the Spotlight Product Demo Stage, HubSpot Academy Labs for hands-on product learning, and attendee favorite, Braindates.
The opening HubSpot Spotlight on Wednesday, by HubSpot co-founder and CTO, Dharmesh Shah, dug into the nitty gritty of AI, what transformation really looks like, why generative AI is more than just glorified autocomplete, and why it's good a thing that it's not going anywhere, anytime soon.
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