One of X’s most visible executives is heading for the door. Nikita Bier is stepping down as the platform’s head of product after roughly 13 months in the job. He arrived with a specific reputation. Bier is a serial entrepreneur known for building viral apps aimed at teenagers, and he joined X in July 2025 […]<br /> This story continues at The Next Web [...]
X is updating its revenue-sharing incentives to give more weight to engagement from a user’s home region, Nikita Bier, the company’s Head of Product has announced. Bier said the change in policy w [...]
Links have proven to be a tricky thing when it comes to social media engagement. On platforms like Threads, data suggests that people often don't click the links in posts, and creators on X have [...]
X will suspend creators from its revenue sharing program if they post AI-generated videos depicting armed conflicts without disclosing they were made with AI. Head of product Nikita Bier announced the [...]
Just a day after receiving a roughly $140 million fine, X has terminated the ad account of the European Commission. Nikita Bier, X's head of product, accused the European Commission of using an e [...]
X has long been a hotbed for fake accounts, bots and other scammy behavior. Many of those dynamics have been exacerbated by the rise of paid verification, which boosts the visibility of anyone who pay [...]