EU fines Google $3.5 billion over adtech antitrust violations
The European Commission has announced that it will fine Google €2.95 billion, or around $3.5 billion, for violating European Union antitrust laws and "distorting competition in the advertising technology industry." The decision follows a similar ruling from earlier in 2025, where a US federal judge concluded that Google maintains a monopoly in online advertising technology.<br /> Google displays ads in search results, but it also has a dominant position as a software provider for online advertisers and publishers looking to sell ad space and place ads. The Commission's main issue is with the way Google's ad buying tools (Google Ads and DV 360) interact with its ad exchange software (AdX) and ad publisher servers (DFP) in seemingly preferential ways. Google appea [...]
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