When AI Becomes the Interface, What Happens to SaaS?
For years, logging into martech software meant entering a dashboard. Whether someone needed to analyze sales, review customer data, monitor campaign performance or manage an account, the dashboard served as the starting point. Software companies invested heavily in making those environments easier to navigate because getting customers into the application was central to how the product delivered value. AI assistants are starting to challenge that assumption as people are growing accustomed to… [...]
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