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LLM-referred traffic converts at 30-40% — and most enterprises aren't optimizing for it
For more than two decades, digital discovery has operated on a simple model: search, scan, click, decide. That worked when humans were the ones doing the web searching; but with the advent of AI agent [...]
Rethinking AEO when software agents navigate the web on behalf of users
For more than two decades, digital businesses have relied on a simple assumption: When someone interacts with a website, that activity reflects a human making a conscious choice. Clicks are treated as [...]
Upwork study shows AI agents excel with human partners but fail independently
Artificial intelligence agents powered by the world's most advanced language models routinely fail to complete even straightforward professional tasks on their own, according to groundbreaking re [...]
House GOP subpoenas tech companies over AI 'censorship pressure' from Biden administration
The Republican-led House Judiciary Committee is looking into whether the Biden administration tried to "censor" artificial intelligence. Representative Jim Jordan has sent subpoenas to sixte [...]
TrueFoundry launches TrueFailover to automatically reroute enterprise AI traffic during model outages
When OpenAI went down in December, one of TrueFoundry’s customers faced a crisis that had nothing to do with chatbots or content generation. The company uses large language models to help refill pre [...]
AI cites the deep pages but sends humans to the homepage — most sites are built backward
If your business depends on people clicking through to web pages, the last two years have been brutal. Pew Research Center tracked the browsing behavior of 900 U.S. adults and found that when Google s [...]